Semblance
FOUNDER & EXECUTIVE LEADERSHIP STRATEGIST.
Mario A. González Lerma
ACADEMIC BACKGROUND IN
ORGANIZATIONAL & SOCIAL PSYCHOLOGY
Doctoral candidate in Complex Thought, with a Master’s degree in Organizational Psychology and formal training in Social Psychology. His academic background provides a rigorous foundation for the design, management, and development of leadership and talent models in high-demand, complex organizational environments.
LEADERSHIP & TALENT
CONSULTING PRACTICE
Consultant in Organizational Development, Talent Management, and Leadership Development, Executive and Team Coach, with international certifications in coaching, assessment, and executive development. His work is grounded in world-class diagnostic and development methodologies, including The Birkman Method, Points of You, and LEGO® Serious Play®, which he integrates strategically to support leadership effectiveness, executive decision-making, cultural alignment, and performance.
He also holds formal training as a Systemic Psychotherapist, with postgraduate studies in Psychoanalysis, strengthening his capacity for deep behavioral analysis in organizational contexts—while maintaining a clear focus on management, business impact, and executive decision-making.
LEADERSHIP STRATEGY IN GLOBAL ORGANIZATIONS
With more than 20 years of corporate experience, he has held strategic leadership roles within global organizations where leadership and talent are critical business variables.
At The Coca-Cola Company (global), he served as Head of Talent Management with international responsibility, leading executive talent management initiatives and global development programs, and overseeing the development of senior executives across Mexico and Latin America.
At Grupo Financiero Santander, as Head of Organizational Development, he designed the corporate competency model and led the implementation of the regional potential assessment system in coordination with multiple business units across Latin America.
At Coca-Cola FEMSA, he participated in key talent attraction, selection, training, and development processes, with direct responsibility for the professionalization of commercial and operational leadership at the national level.
He is the Founder and Executive Leadership Strategist of Hipnos & Hermes — Boutique Coaching & Consulting Firm, through which he works with executives, leaders, and teams in organizational transformation processes across Mexico, the United States, Central America, and South America.
His practice is distinguished by a strategic view of leadership, a systemic reading of organizations, and precise intervention in contexts of change, complexity, and high-stakes decision-making—where leadership quality becomes a decisive business variable.
He understands leadership and talent development as a strategic process integrating management, self-awareness, and conscious decision-making, grounded in the belief that effective leadership is not possible without internal clarity. From this perspective, his work focuses on developing leaders capable of observing themselves, understanding their impact on the system, and making more conscious, consistent, and effective decisions in complex organizational environments.
